Marketing strategy, On DEMAND content, new Spanish-language Internet safety page, sponsorships highlight company's commitment
ATLANTA, Sept. 14, 2012 /PRNewswire-HISPANIC PR WIRE/ -- Cox Communications is celebrating the culture and contributions of Hispanic Americans during Hispanic Heritage Month, Sept. 15-Oct. 15, by highlighting its commitment to the Latino community through its extensive marketing efforts aimed at meeting their communications and entertainment needs, offering culturally relevant programming available On DEMAND and on the Music Choice network and launching a new Spanish-language page of its Internet safety site.
Meeting the Communications and Entertainment Needs of the Latino Community
Cox's approach to serving the needs of the Latino community covers several focus areas, including call centers and customer support hotlines with bilingual reps, bilingual video tiers, a Spanish-language e-commerce site, bilingual retail stores and local and national community outreach and sponsorships.
On DEMAND Content
During Hispanic Heritage Month, Cox Advanced TV customers will have free access to a variety of programming, including selections that focus on cultural awards, health and historical documentaries, feature films and more.
The Hispanic Heritage collection on Movies On DEMAND features classics, such as Our Family Wedding, Y Tu Mama Tambien, Frida, Selena and more. Additional programming includes the Alama Awards show on NBC and Telemundo2 on Sept. 22-Oct. 20; and Premios Tu Mundo through Sept. 20 and Yo Me Llamo through the first quarter of 2013 on Telemundo: (FreeZone/En Espanol Category).
On DEMAND also will feature health and documentary programming on CNN en Espanol, such as Sanjay Gupta MD – Acelerar la Muerte and Documentales – Racismo en el futbol. History en Espanol will feature Precio de la Historia: En la Luna, Precio de la Historia: Tel fono and Monsterquest: Terror del Cielo and more.
Cox customers can take advantage of Music Choice's month-long music celebration for Hispanic Heritage Month. Through October 14th, Music Choice will be celebrating music and culture by exposing the power of the "Latino Voice" with original content and customized video playlists from the hottest Latin artists today.
MC On Demand will air a special entitled: The Crossover, which features interviews from some of the hottest artists on the scene along with a panel of the industry's most respected personalities To view the special starting September 17th, go to MC On Demand> Hispanic Heritage> Top Latino> The Crossover.
Spanish language Take Charge! Page
A new Spanish-language page for the company's Take Charge! initiative is now available. Take Charge! is designed to empower parents and caregivers to manage their kids' access to mass media content. The new Spanish-language page includes Cox's top 10 tips to help parents keep their children safer online along with tools and videos to help parents talk to their kids about the importance of Internet safety.
Common Sense Media
To help meet the needs of the Latino community, Common Sense Media, which partners with Cox on its Take Charge! campaign, recently announced a new effort to provide information and resources on media and technology to the Spanish-speaking community. This comprehensive suite of Spanish-language resources includes videos, parent tip sheets and more. Designed to help parents manage the media and technology in their kids' lives, all of the resources, along with information about Common Sense Media's work in the Latino community, are located on a newly designed landing page.
Common Sense Media also recently debuted two new Spanish-language public service announcements – "Kiss on the Head," which focuses on the importance of talking to kids about Internet safety and "Standoff," which addresses the challenges parents face communicating with children who are often pre-occupied with their cell phones.
Through its education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For information in Spanish, visit http://www.commonsensemedia.org/espanol . For more information about Common Sense, visit http://www.commonsense.org .
Cox's commitment to the Latino community starts with its parent company, Cox Enterprises, which has partnerships with organizations like The League of United Latin American Citizens (LULAC), the nation's largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with 900 councils around the U.S. and Puerto Rico, LULAC's programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit http://www.lulac.org .
Cox's Commitment to Diversity
Cox Communications' commitment has been regularly recognized. This week, Cox received the Walter Kaitz Foundation's 2012 Diversity Champion, which is given annually to individuals or organizations that act as catalysts for diversity within their respective organizations or throughout the cable industry. Earlier this year, Cox Communications was named to the 2012 DiversityInc Top 50 Companies for Diversity® list (ranked 25th) for its demonstrated use of diversity best practices and measured results. This is Cox's seventh year on the list and is the sixth consecutive year in which Cox has ranked in the top 25. Cox also ranked No. 8 in The DiversityInc Top 10 Companies for Blacks.
About Cox Communications
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet and telephone services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves approximately 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.
Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; for five years, Cox has ranked among DiversityInc's Top 50 Companies for Diversity. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at http://www.cox.com and http://www.coxmedia.com .