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The Hispanic got milk? Campaign Visited Chicago to Ask Moms How They Saborean El Momento!

The Milk the Moment Tour is crossing the country to reinforce how milk can help moms build a stronger family!


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CHICAGO, July 29 /PRNewswire-HISPANIC PR WIRE/ -- The National "got milk" Milk Mustache Mobile Tour is visiting cities from March to September to help celebrate those special moments that families share around the dinner table. The campaign continued with a stop in Chicago to show local residents how milk, with its unique combination of key vitamins and minerals, can help build stronger families.

All for milk! Youngsters visited the 2010 Milk Mustache Mobile Tour in Chicago. Aside from enjoying delicious and refreshing mango smoothies and vanilla milkshakes, they learned how milk helps to strengthen their bones. Milk has a unique combination of nine essential nutrients like calcium and vitamin D for strong bones and protein for lean muscles.

The tradition continues. This family shows their milk mustache when the 2010 "Milk the Moment" Milk Mustache Mobile tour arrived in Chicago. This mom serves milk at the dinner table to help build a strong family! Since milk is naturally rich like no other beverage, she knows that when milk is part of the meal, the nutritional value immediately improves.

Please visit http://www.eligeleche.com to learn more about the Saborea el Momento tour. While there, make sure to share how you milk the moment with your family for a chance to win a trip to Miami to meet celebrity chef, Maggie Jimenez.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nations milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache "got milk?(R)" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?(R)" Campaign.

SOURCE Milk Processor Education Program (MilkPEP)

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